Brandon Whiting has been in the service industry since he was of legal working age.
Starting as Server in a family owned Mexican restaurant, he worked his way through just about every position a restaurant could employ over the years- from washing dishes in a dive, to managing high end bar programs doing ten thousand a night.
During the Covid shutdowns, Brandon travelled the country with his partner Anauja, a nurse by trade, who took advantage of the need for travelers. During this time, Brandon bartended in cities such as Los Angeles, Miami, Albuquerque, DC, and even as far as Missoula, Montana.
Having worked behind so many different bars,
Brando realized that his favorite bars all had a few things in common.
Perhaps more noticeably, he could see that a sad majority of bars were designed with no ergonomic forethought or consideration for the bartender who would be working behind them.
Additionally, a staggering percentage of bar owners were simply in way too far over their heads- between learning new social media marketing skills, keeping themselves (and their staff) trained up on the newest drink trends, and running the day to day operations of the bar. Many of these bars' programs were stuck in the trends of the 70's and 80's... Many of them just needed a few subtle tweaks to their menu's wording to take advantage of higher sales...
But no one wanted to listen
to just a lowly bartender...
After much encouragement from different bar regulars and friends from across the country, Brandon decided it was time to do his own thing, take a different approach, and offer his expertise back to the community as a consultant.
Brandon revels in teaching. More specifically, getting to watch people's minds "click" with a new concept. He teaches in a down-to-earth and approachable way that people appreciate, because nobody likes a pretentious bartender!
Brando works with two philosophies: